Privacy Policy (TrueFi Solutions)

Effective Date: 01/01/2026

TrueFi Solutions (“TrueFi Solutions,” “we,” “us,” or “our”) values your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit https://truefisolutions.com (the “Site”), contact us, or otherwise interact with our services (collectively, the “Services”).

TrueFi Solutions

  1. Information We Collect

We may collect the following types of information:

A. Information you provide to us

  • Contact information (such as name, email address, phone number, and mailing address).

  • Information you share in messages, emails, or customer support communications.

  • Information you submit through forms (such as inquiry or request forms), including information about your financial needs or preferences if you choose to provide it.

B. Information we collect automatically

  • Device and browser information (such as device type, operating system, browser type).

  • IP address and approximate location (such as city/state).

  • Site usage information (such as pages viewed, links clicked, time spent, referring pages).

  • Cookies and similar technologies (described below).

C. Information from third parties
We may receive information from third parties such as:

  • Service providers that help us operate the Site (analytics, hosting, communications tools).

  • Advertising/marketing partners (where enabled) for measurement and attribution.

  • Lending partners or other providers, if you request that we connect you with financial products or services.
    We receive such information subject to the third party’s policies and your settings.

  1. How We Use Information

We use information for the following purposes:

  • To provide, operate, maintain, and improve the Site and Services.

  • To respond to your requests, inquiries, and support needs.

  • To communicate with you about your request and related service messages.

  • To help prevent fraud, protect security, and debug/repair errors.

  • To comply with legal obligations, enforce our terms, and protect our rights.

Credit-related use (when applicable): If you request to be connected with a loan or other financial product, we may use information you provide to facilitate the request and, where permitted and with appropriate authorization, to help evaluate eligibility or route your request to lending partners.

  1. Credit Reports / Consumer Report Information (When Applicable)

If you apply for a loan with a lender or request that we connect you with lending partners, you may be asked to provide additional information and/or authorization for the lender (or an authorized service provider) to obtain consumer report information (including credit reports) as permitted by law. We do not obtain consumer report information unless and until appropriate authorization and a lawful purpose apply.

  1. Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and local storage) to:

  • Remember preferences and improve user experience.

  • Understand Site performance and usage.

  • Measure marketing effectiveness and attribution (where enabled).

Your choices: You can manage cookies through your browser settings. Disabling certain cookies may limit functionality. You may also have additional rights described below.

  1. How We Share Information

We may share information in the following circumstances:

A. Service providers
We share information with vendors who perform services on our behalf (e.g., hosting, analytics, communications, customer support, security).

B. Lending partners / business partners (when you request it)
If you request that we connect you with loan options or related services, we may share information you provide with one or more participating lenders or partners to process your request.

C. Legal, safety, and business transfers
We may disclose information:

  • To comply with law, regulation, legal process, or government requests.

  • To protect the security of the Services, our users, or others; investigate fraud; and enforce our rights.

  • In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale/transfer of assets (with appropriate protections).

D. Advertising/analytics sharing
We may share limited information with analytics and advertising partners for measurement and attribution. Some jurisdictions may define certain disclosures as “sharing” or a “sale” of personal information. See Section 8 for choices.

  1. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no security measure is perfect, and we cannot guarantee absolute security.

  1. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to comply with legal obligations, resolve disputes, maintain security, and enforce agreements. Retention periods may vary based on the type of information and the purpose for which it is collected.

  1. Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, which may include:

  • Access: request a copy of the personal information we maintain about you.

  • Correction: request that we correct inaccurate personal information.

  • Deletion: request that we delete certain personal information.

  • Opt-out of targeted advertising / “sharing”: request that we limit certain disclosures used for targeted advertising.

To submit a request, email us at info@truefisolutions.com. We may need to verify your identity before completing certain requests.

California residents: California law may provide additional rights, including the right to opt out of the “sale” or “sharing” of personal information as those terms are defined by the California Consumer Privacy Act (CCPA/CPRA). We will honor applicable requests as required by law.

  1. Children’s Privacy

The Services are not intended for individuals under 18, and we do not knowingly collect personal information from children.

  1. Third-Party Links

The Site may include links to third-party websites or services. We do not control and are not responsible for their privacy practices. Please review their policies before providing information.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. The Effective Date above indicates when it was last revised. Your continued use of the Services after an update means you accept the revised Policy.

  1. Contact Us

TrueFi Solutions
Email: info@truefisolutions.com